Episode 157: Dressing For Your Stay At Home Career, with Shelley Cohen - the Creative Empire podcast

Joining Reina and Christina is Shelley Cohen of From Shelley with Love. Shelley is a personal stylist and interior designer, plus has an amazing blog! The trip dive into the conversation by talking about what clothes the wear at home while they work and why you should be showing up for yourself. Shelley explains that you may not feel like you need to get dress, doing it will actually make you feel better. She shares tips to help us get ready in the morning, like cleansing your closet, as well as shifting you mindset and straying from negative self-talk. In the end she chats about why we should wrap ourselves in clothes we love and re-frame how we think about ourselves. 

Email Header | Episode 157 | Shelley Cohen
Newsletter CTA 2

Main Takeaways:

  • Why you should be dressing for your stay at home career (0:02:15)
  • What showing up for yourself means (0:05:30)
  • How you just have to fake it until you make it to feel better (0:13:34)
  • How to identify negative self-talk + shifting that (0:18:14)
  • What some tips are to help you get ready in the morning (0:21:55)
  • Why you need to evaluate + start a morning routine (0:24:17)
  • Why to spend time in the "today" (0:30:35)
  • Why you should wrap yourself in clothes you love (0:36:51)
  • How to re-frame how to feel about yourself ( 0:39:05)
I’m a huge advocate for slowing down, slow dancing with your morning and just being a bit more in touch with that good little voice.
— Shelley Cohen
What you wear is just another way of self-expression and showing up for yourself. You’re worth everything and more.
— Shelley Cohen
Click here to subscribe

Bio:

Shelley Cohen is a personal stylist & interior designer who helps big-hearted girl bosses style themselves and their spaces for maximum creativity, energy & confidence! From closet cleanses (that are wayyyy more fun than juice cleanses, BTW), to picking out the coolest outfits for an upcoming event or conference, to giving your home office a sparkly makeover (from anywhere in the world!), Shelley will wield her magic style wand and have you saying “OMG - I can’t believe this is me!" Learn more at fromshelleywithlove.com

Social Handles:

Do you love what you've heard?
Add this graphic to your Insta Story!

Instagram Story | Episode 157 | Shelley Cohen

Episode 155: Beginnings + Branding, with Leslie Wong - the Creative Empire podcast

Today Reina and Christina are joined by Burgundy Fox co-founder Leslie Wong. Burgundy Fox empowers women to celebrate themselves by combining authentic lifestyle content with curated intimate apparel for all sizes. The trio start out by discussing how Leslie decided to start a subscription box service. They also discuss packaging and how to create changes in packaging, plus keeping it on brand. Lastly, they discuss what bringing on a co-founder looked like and how growing her team has helped the brand. 

Email Header Template | Episode 155 | Leslie Wong
Email Header Template | Episode 155 | Leslie Wong
Newsletter CTA 2
Newsletter CTA 2

Main Takeaways:

  • Why she started a subscription service [0:04:21]
  • How to have a mission behind your brand [0:08:28]
  • Why packaging is important + changing  [0:13:16]
  • How done is better than perfect [0:16:33]
  • What hiring on a co-founder looks like + letting go of everything [0:19:29]
  • What tactical things helped the transition to the entrepreneur world [0:28:20]

[ctt template="3" link="CupYr" via="no" ]As you continue growing, listening to your customer’s experience and the problems they’re having.[/ctt]

Show Notes:

[ctt template="4" link="5oIv0" via="no" ]It definitely takes time to create awareness and that is hard.[/ctt]

Click here to subscribe

Bio:

Leslie Wong is the Founder and CEO of Burgundy Fox, an e-commerce brand on a mission to celebrate all bodies and empower women. After experiencing how unenjoyable lingerie shopping was, she set out to create a more modern and inclusive experience that celebrated all women's bodies and minds. Leslie has 10 years of marketing and partnership experience, is an advisor to companies HoneyBook, Cloudspotter, Curvy Unicorn and serves on Rising Tide Society's Creative Council. She spends her free time practicing vinyasa yoga, listening to business podcasts and enjoying all the great food Chicago has to offer. Connect with Burgundy Fox on social @burgundyfoxco

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 155 | Leslie Wong
Instagram Story | Episode 155 | Leslie Wong
Listen and Subscribe
Listen and Subscribe

Episode 154: Core Values + Content Creation In Your Business, with Marie Parks + Jessi Honard - the Creative Empire podcast

Today Reina and Christina are joined by Marie Parks and Jessi Honard of North Star Messaging + Strategy. They serve purpose-driven entrepreneurs and help them figure out what is their outward facing message. The two started the conversation by talking about how they began working together. They transitioned into talking about finding uniqueness in your own brand as well as core values. Once you find those, the ladies talk about finding your core pillars that will drive your content strategy.

Email Header | Episode 154 | Marie Parks + Jessi Honard
Newsletter CTA 2

Main Takeaways:

  • How the two women began their partnership [0:01:39]
  • How to really find your uniqueness + stand out qualities [0:04:23]
  • Why you should focus on core values [0:10:47]
  • How to feel in control of your content + core pillars [0:14:17]
  • What an example of an effective content strategy looks like [0:21:23]
  • Why you need to find a place to start with consistency [0:27:20]
  • What some pieces to create time for [0:29:40]
  • What is important to notice about your competition [0:36:35]
I think it’s so possible to try new things and to tap in to new things while digging deeper rather than spreading wider.
— Marie Parks
You can change what you do and you can change how you do it but you can’t change who you are.
— Jessie Honard
Click here to subscribe

Bio:

Jessi Honard is a self-professed word nerd whose copy packs a powerful, persuasive punch. She puts her years in marketing + education to work, empowering entrepreneurs to achieve big results. Marie Parks is a compulsive writer with an eye for detail (thanks to years of nonprofit grant writing) and the coveted ability to combine heart + logic. Her copy makes readers stop, drop, and read. Together, they help purpose-driven entrepreneurs find their true north and make a lasting positive impact.

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Pinterest-Template-Title-154.jpg

Episode 153: How to be Deliberate In Your Online Business, with Davey + Krista Jones - the Creative Empire podcast

This Creative Empire podcast episode Reina and Christina chat with Davey and Krista Jones of daveyandkrista.com. This power couple specialize in helping businesses create brands and websites that are, not just beautiful but also compelling, and encourage your visitors to take action. At the beginning the Davey and Krista duo dive head first into SEO and how it can really help your business. They share the 3 main pillars of SEO which are: strong content, building relationships (especially through linkbacks on your site), and user experience. After discussing the ins and outs of SEO they jump on to chatting about having a content strategy and how blogging needs to be deliberate for you. Lastly, we talk about mindset shifts and pivoting while in your business.

Email Header | Episode 153 | Davey and Krista Jones
Newsletter CTA 2

Main Takeaways:

  • How SEO can optimize content for your ideal clients [0:03:27]
  • What the 3 main pillars of SEO are [0:06:03]
  • How they define content strategy [0:07:48]
  • Why to be super deliberate on your blog [0:09:44]
  • What shifts have looked like for both of them [0:15:32]
  • What mindset shifts you need to make to pivot [0:20:54]
  • Why "shiny object" syndrome happens [0:27:27]
  • What some ways to get pre-validation [0:34:12]
If you’re not making little changes every day, you are not growing.
As the person goes through your feed, you have to be compelling enough for them to stop looking to what you’re doing.
Click here to subscribe

Bio:

Davey and Krista are brand strategists and designers who specialize in helping businesses create brands and websites that are beautiful, compelling, and encourage action. After building a successful photography business and launching the Rising Tide Society, one of the largest communities for creatives in the world, Davey and Krista decided to make helping creatives run better businesses their full time gig. They believe in chasing hard after an intentional life—one that includes fulfilling work, palm trees and blue skies, time with the pups, and—of course—wine and pizza.

Social Handles:

Krista

Instagram-Story-Template-153-576x1024.jpg

Do you love what you've heard?

Add this graphic to your Insta story!

Episode 152: Living By Design, with Katie Den Ouden - the Creative Empire podcast

Reina and Christina are joined today by Katie Den Ouden and Katie is an entrepreneur, freedom lifestyle coach and holistic business strategist. She teaches ambitious women how to live and lead by design instead of by default so that they can become the womEn that they’ve always known they can be. At the beginning of the episode Katie jumps in to talk about the difference between living by default and living by design means. Shes asks us all why we are not living more intentionally and helps us to think about how to cut out the fluff. She talks all about the abundance mindset and why we should shift to that. 

Email Header Episode 152 | Katie Den Ouden
Newsletter CTA 2

Main Takeaways:

  • What living by default means + living by design means [0:01:45]
  • What it looks like to live by design [0:04:15]
  • How to identify seasons + what is essential [0:06:49]
  • How to start being intentional in your business design [0:13:43]
  • What her 90 day set-up looks like + cutting out the "fluff" [0:15:22]
  • What the abundance mindset looks like + how to shift into this [0:29:43]
  • How to fit service-based activities in your business [0:34:02]
It’s not really designing our lives if we’re just imitating someone else or following someone else’s show, someone else’s rules.
— Katie Den Ouden
Click here to subscribe
As a business owner, you can’t be on 24/7 all the time 365 days of the year.
— Katie Den Ouden

Bio:

Katie Den Ouden is an entrepreneur, freedom lifestyle coach, and holistic business strategist teaching ambitious women how to live & lead by design instead of default, so that they can become the woman they’ve always know they can be. Katie's work {programs, challenges, experiences} meet women in the season of becoming - as a woman, leader, and luminary - and gives the strategy, soul, sisterhood, and self-care to get there.

Social Handles:

Website
Instagram
Facebook
Pinterest

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 152 | Katie Den Ouden

Episode 150: Canadian Laws for Creatives, Ava Aslani - the Creative Empire podcast

Today Reina and Christina are joined by Ava Aslani of Essentia Law, an attorney from Canada. Ava is here chatting all about how laws in Canada are different. At the beginning Ava and Christina really bond over learning all of the differences and similarities of the law. They chat about things from a trademark registration, to a copyright registration, to online business structures. They also talk about what it looks like to work with people across the border regarding laws.

Email Header Template | Episode 150 | Ava Aslani
Newsletter CTA 2

Main Takeaways:

  • What some things to consider as a business in Canada [0:01:50]
  • What the pros and cons of a BC Company and a Federal Company [0:05:33]
  • What does a trademark look like in Canada [0:10:21]
  • How copyright law works in Canada [0:13:03]
  • What some examples of copyright infringement are [0:15:45]
  • What moral rights are and how it works in Canada [0:18:18]
  • How to do business across country boundaries [0:22:39]
  • How to enforce your contracts + the benefit of taking payments [0:26:39]
  • What the tax systems loos like when crossing the border [0:32:12]
I think the key wherever you’re looking for your CPA is to make sure that they’re familiar with cross-border transaction issues.
— Ava Aslani
Click here to subscribe
It’s important because we have to consider these international rules and regulations as online business owners.
— Ava Aslani

Bio:

Ava grew up in Toronto but the mountains and the ocean drew her to the west coast and she moved to Vancouver in 2010. She completed her law degree at the University of British Columbia, after which she articled at the Vancouver office of one of Canada’s largest national firms. She moved to the Okanagan Valley in 2014 and practiced as a general solicitor prior to launching Essentia Law to combine her legal training with her passion for innovation and Entrepreneurship. Ava’s business law practice is focused on providing effective and practical legal solutions to small businesses in a variety of areas including business formation, corporate structuring and reorganizations, and corporate governance. She particularly enjoys working with emerging and growth-stage companies in the technology industry and assisting on the unique legal challenges they face.

Social Handles:

Website
Facebook
LinkedIn
Twitter
Google+

Do you love what you've heard?

Add this graphic to your Insta Story!

Instagram Story | Episode 150 | Ava Aslani

Episode 149: How To Use Your Blog to Create Connections, with Julianne Smith - the Creative Empire podcast

In this Creative Empire podcast episode Reina and Christina chat with Julianne Smith, founder of The Garter Girl. The Garter Girl is a stylish wedding garter design company that began in 2004. The Garter Girl is dedicated to redesigning wedding traditions, helping brides make memories and creating family heirlooms through the art and design of wedding garters. The trip start by discussing how Julianne began blogging. Julianne shares tips for blogging and helps you figure out who you are blogging for. She also gives us tools for creating content and discusses permission to let yourself fail in your business.

Email Header | Episode 149 | Julianne Smith
Newsletter CTA 2

Main Takeaways:

  • How she started with blogging [0:04:28]
  • Why you should blog + tips for blogging [0:07:48]
  • What the difference is between a business with a blog vs. blogging as a business [0:09:57]
  • Why you should repurpose content [0:14:53]
  • What some helpful tools for creating content [0:19:27]
  • How to use your blog to establish yourself as an expert + leading with value [0:26:09]
  • Why you should give yourself the license to fail in your business [0:38:04]
Sometimes, done is better than perfect.
— Julianne Smith
The blog was really just my way of telling my story on my terms, to tell my story directly to my clients.
— Julianne Smith
Click here to subscribe

Bio:

Julianne Smith is The Garter Girl, a stylish wedding garter design company that began in 2004. The Garter Girl is dedicated to redesigning wedding traditions, helping brides make memories and creating family heirlooms through the art and design of wedding garters.

Julianne believes that a wedding garter is a small, but meaningful, way for a bride to celebrate her own personal style. The Garter Girl’s sophisticated wedding garters are designed to be modern heirlooms intended to be cherished for generations to come. Each and every stylish wedding garter in the The Garter Girl’s collection is meticulously hand created by Julianne and designed with a recognizable modern femininity that encompasses her signature style. The daughter of a seamstress and a surgeon, Julianne grew up in small town Pennsylvania surrounded by lots of family and tons of laughter. It was a love of politics that brought her to the nation’s capital where she fell in love with D.C. and city life. Before creating The Garter Girl, Julianne was a communications strategist and media specialist. She worked on Capitol Hill for a member of Congress and served in the White House’s administration. Combining her passion for DC, media and weddings in 2010, Julianne started the Washington DC area’s top wedding website, United With Love. Featuring locally helpful wedding planning advice, Julianne built United With Love to be a trusted resource and a well-known brand with thousands of readers every day. She was able to sell United With Love in 2016. Julianne is obsessed with style and is known for her passion and sophisticated attention to detail. She is also known for consistently being overdressed, a loyal friend and always ready to host. She is the mother of three small children and lives in the city of Washington, D.C. with her husband and family. Follow Julianne over on Instagram or check out her blog for more behind the scenes and the occasional family picture!

Social Handles:

Website
Blog
Facebook
Pinterest
nstagram
Twitter

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 149 | Julianne Smith

Episode 147: How to Price for Profit, with Valerie Gernhauser - the Creative Empire podcast

Today, Reina and Christina are joined by Valerie Gernhauser, the owner of Sapphire Events as well as Ruby and Pearl. She’s also the author of Pricing for Profit. She works specifically with the entire creative industry now to help them price their services to be profitable and bring them the kind of margin that they need in their life. The trip jump into chatting about how Valerie started and pricing. Valerie tells us the three ways to catch the eye of others with your brand by having an updated look and having quality work, plus having consistency of your work across all of your platforms. She also dives into chatting about her course and offers you a discount code. 

Email Header | Episode 147 | Valerie Gernhauser
Newsletter CTA 2

Main Takeaways:

  • How she started her own business [0:01:30]
  • How pricing should reflect your experience [0:07:30]
  • Why you should network + build relationships with people in your industry [0:11:19]
  • Why mass vendor gifts are not a great marketing tactic anymore [0:15:46]
  • How to use your web presence to help catch vendors eyes [0:21:25]
  • How to decide on a marketing strategy + charging what you're worth [0:32:54]
  • What her course, Pricing for Profit, is all about [0:43:30]
The [wedding] industry was relatively undervaluing itself for what I knew the hard work I was putting into and my peers were putting into at all levels.
— Valerie Gernhauser
As a creative person, it’s a blessing and a privilege to be able to share our art with the world hands down.
— Valerie Gernhauser
Click here to subscribe

Bio:

I am a recovering attorney, Yale grad, pug lover, Springsteen fanatic, and Florida native. Calm, cool, and collected is my mantra. I'm a natural-born leader that takes pride in moving people, creating memorable milestones, and maintaining poise under pressure. As a thought leader and industry expert in the event space, I'm grateful to share my knowledge on national platforms such as the Engage! Luxury Wedding Business Summit, Trouvaille Workshop, Cultivate Retreat, Munaluchi's Coterie Retreat, and honored to present as a keynote speaker at SEPA, ILEA, NACE, and and WIPA events across the country. I'm very proud of the success of my Sapphire Sessions speaking tour, a specialized program for wedding planners and event designers aimed at elevating event industry best practices for the benefit of the greater good. I like getting lost in Anthropologie, spontaneous road trips, mixing metals and prints, kitchen dance parties with my daughters, and getting my hands dirty in a flower bucket or two. I'm a consummate over-achiever and a habitual mover-and-shaker. I consider myself very fortunate to bear witness to unfettered, intrepid, veracious love stories on Saturdays. I’m living the life I’ve imagined.

Social Handles:

Website
Facebook
Instagram
Twitter
Pinterest

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 147 | Valerie Gernhauser

Episode 146: How to Sell With Etsy + Personality, with Jenni Waldrop - the Creative Empire podcast

Joining Reina and Christina today is Jenni Waldrop, the founder of Fuzzy & Birch. Jenni begins by chatting about her Etsy shop and her blog. She chats about why she is a firm believer in Etsy and why she will never leave Etsy. The trip talk about consistency in selling and Jenni gives us some tips on creating consistency in an Etsy shop by having quality items,pictures look good, andwording the items correctly so people can find them.

Email Header | Episode 146 | Jennie Waldrop
Newsletter CTA 2

Main Takeaways:

  • Why she started her Etsy business + blog [0:02:32]
  • Why she has chosen to stay on Etsy [0:08:18]
  • What new businesses are joining Etsy [0:12:23]
  • How Etsy compares to Amazon Handmade [0:14:52]
  • What some mistakes are that you can avoid [0:19:36]
  • How to create consistency in selling [0:26:19]
  • Why you have to be able to evolve and change with the sales platforms [0:28:58]
  • How to scale your shop or listings + listening to your buyers [0:32:48]
  • Why you should show your personality in your shop [0:36:02]
You really need one place to focus so that you can sort of hone in on the tactics and the profit biding exercises that work best for you.
— Jenni Waldrop
It feels so freeing to create stuff your way and it’s so much faster to create stuff your way and not have to deal with anyone else.
— Jenni Waldrop
Click here to subscribe

Bio:

Jenni Waldrop used an Etsy shop to free herself from the chains of corporate slavery. A 6-figure seller of sarcastic home decor, she now teaches other women how to turn their crafts into full-time income.

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 146 | Jennie Waldrop

Episode 144: How to Leverage Visibility, with Ashley Crouch - the Creative Empire podcast

This Creative Empire podcast episode Reina and Christina chat with Ashley Crouch, the founder of Appleseed Communications, a PR firm that specializes in rising female entrepreneurs. Ashley is a visibility strategist and a founder of a no-photoshop fashion magazine, Verily. Ashely dives into telling her story and how you need to tell your story differently than others and how that can leverage visibility. The trio discuss how to know when you have expertise and how to hone those skills. In the end she discuss return on investment of using visibility in your business. 

Email Header | Episode 144 | Ashley Crouch

Main Takeaways:

  • How to tell your story in a different way from others + leveraging visibility [0:05:15]
  • What is a visibility strategist [0:08:27]
  • How to know when you have expertise + honing your skills [0:12:41]
  • What working with Ashley can look like [0:17:31]
  • Why you should learn how to do visibility yourself [0:24:55]
  • What return on investment (ROI) is on visibility [0:27:25]
  • How successes are happening for her [0:34:49]
If you feel restless at all to play a bigger game, that is your permission.
— Ashley Crouch
If you hired a PR agency to teach you how to build your business, you made the right decision.
— Ashley Crouch
Click here to subscribe

Bio:

Ashley Crouch is the founder of Appleseed Communications, a PR firm that specializes in rising female entrepreneurs. Clients include best-selling authors, CEOs of multimillion dollar companies, TEDx speakers, social innovators, and more. Appleseed has gotten clients featured on hundreds of outlets, including New York Post, Entrepreneur, FOX Business, MSNBC, CNBC, Huffington Post Live, Fast Company, Forbes, Inc, TIME, SUCCESS, Business Insider, and more.

Ashley has secured partnerships with the United Nations, SELF Magazine, Maria Shriver, and beyond. Her online Publicity Accelerator, Master the Media, offers high-value publicity training for promising women entrepreneurs. In 2011, Ashley was on the founding team for the "first no

Photoshop fashion magazine for women, "Verily”, which currently sees 1 million views per month. Ashley has written for outlets such as the New York Times/Women in the World, Business Insider, Fast Company, TIME, Huffington Post, Refinery29, and more. She is an

international speaker on media literacy, publicity strategy, and entrepreneurship, speaking to audiences at Princeton University, University of Texas at Austin, AltSummit, and Lady Project National Summit. Ashley and her businesses have been featured in TODAY.com, Huffington Post, The Sydney Telegraph, International Business Times, and Darling Magazine.

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 144 | Ashley Crouch

Episode 143: How To Develop A Compelling Brand Narrative, with Jenni Brown + Sophie Davies - the Creative Empire podcast

Joining Reina and Christina today are Jenni Brown and Sophie Davies, from Prim'd Marketing. The duo are chatting about brand narratives and why your business should have one. The duo dive right in, chatting about their business and how they work together. Together, the group discusses defining and re-defining your brand messaging and how others can help you. Jenni and Sophie share the four ways that a business can find a unique value proposition: customer niche, brand packaging, your style or personality, and price. 

Email Header | Episode 143 | Jennie Brown & Sophie Davies
Newsletter CTA 2

Main Takeaways:

  • What their signature product, the Brand Plan, is [0:02:46]
  • How to find your unique value proposition [0:04:51]
  • Why to define your brand values [0:08:11]
  • What are transitional points to re-brand or redefining brand messaging [0:13:36]
  • Why you need to be really intentional about curating content [0:16:45]
  • How to figure out your methodology + asking customers for feedback [0:22:42]
  • Why processes + pricing can go hand-in-hand [0:27:49]
  • How to give your clients a great experience [0:32:21]
  • What working with a partner can look like [0:39:05]
By getting really clear about those brand values, it can dictate so many other things that help you as a business owner.
— Jenni Brown
A client really loves to feel held and have the confidence that you have a tried and true tested process.
— Sophie Davies
Click here to subscribe

Bio:

Sophie Davies is the co-founder and resident social media and content strategist at Prim'd Marketing.  Sophie has worked with an international portfolio of clients in the fashion industry, ranging from Lacoste and Calvin Klein to independent designers, as well as consulting with brands in the lifestyle, wedding, parenting and publishing industries on their social media marketing. You can connect with her on Linkedin, Instagram or Twitter.

Jenni Brown has a skillful eye for writing and design and a love helping clients discover who they are and how they're different through words and visuals. At Prim'd Marketing, she's the resident branding and web strategist — she guides clients through identifying the best pieces of their experience, personality, and style to form a cohesive and authentic brand. She's an end-to-end story teller; she has sharp skills in design coupled with an MFA in Writing from the University of San Francisco. She has 7+ years of marketing experience with clients ranging from Fortune 500 such as Pepsi and Taco Bell to small businesses and personal brands. Since moving to the Bay Area from Los Angeles, she's worked with startups as well as in the publishing and lifestyle industries. When she isn't creating beautiful marketing and brand strategies through The Brand Plan for Prim'd clients, she writes and designs for Prim'd. Connect with her on Twitter, LinkedIn, or Instagram.

Prim'd Marketing helps businesses and personal brands look and sound like the best versions of themselves through a brand positioning and content marketing program called  'The Brand Plan'. The foundation and guiding light to any subsequent branding, website and content marketing.

Social Handles:

Prim'd Marketing

Sophie

Jenni

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram-Story-Template-143-576x1024.jpg

Do you love what you've heard? Add this graphic to your Insta Story!

Add this graphic to your Insta Story!

Episode 142: Engagement + Course Creation with MemberVault, with Mike Kelly - the Creative Empire podcast

This Creative Empire podcast episode Reina and Christina chat with Mike Kelly of Member Vault. Mike dives into explaining what MemberVault is and what seems to be stopping people from creating new courses. The trio talk about the "curse of the expert" and how so many things could make valuable courses. Also discussed is how courses can become a revenue stream and how MemberVault can help you with engagement in your course. 

Email Header | Episode 142 | Mike Kelly

Main Takeaways:

  • What some common hurtles are for entrepreneurs to create a course [0:06:29]
  • How the "curse of the expert" can hinder you [0:10:57]
  • What the different angle is about MemberVault [0:14:53]
  • How MemberVault is offering freebies to our listeners [0:26:07]
  • How to use free mini courses to upsell [0:30:54]
  • What may be simple for you, may be difficult for others [0:34:41]
  • Why you should niche down to sell courses [0:36:04]
  • How to use Member Vault as a tool [0:41:59]
We really want to empower people who are just starting out especially, that they can do this.
— Mike Kelly
I love having that knowledge. The problem is I can never unknow it. Things that are obvious and easy to me are not to other people.
— Mike Kelly

Bio:

Mike Kelly is the Co-Founder and developer of MemberVault, a content platform who's focus in on maximizing engagement for all of your content. He's currently living the full time RV lifestyle with his wife (other co-founder), 15 month old son, and hound dog. Currently parked near Seattle, Washington.

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 142 | Mike Kelly

Episode 141: Being Real With Business Struggles + Burnout, with Megan Elizabeth - the Creative Empire podcast

Joining Reina and Christina is Megan Elizabeth, the Founder of Art By Megan. Meghan is a  NYC abstract painter and illustrator. Megan dives right in to talking about balancing projects as an artist, but also the struggles time management and productivity. She chats about how the Rising Tide Society and the idea behind "community over competition" really resonates with her. The trio discuss what success can look like and how the definition can change over time for each entrepreneur. They also get real about burnout and how it can affect all of us. [audio mp3="http://creativeempire.co/wp-content/uploads/2017/09/28-1143-post/EP-141-Megan-Elizabeth.mp3"][/audio]

Email Header | Episode 141 | Megan Elizabeth

Main Takeaways:

  • How to balance multiple projects at one time [0:02:28]
  • How time management looks like for her [0:04:16]
  • What productivity can look like [0:10:03]
  • What the idea is behind "community over competition [0:15:29]
  • How the success definition can change for you [0:21:18]
  • What changes in business can look like [0:27:23]
  • What her business struggles are a few years in [0:29:59]
  • Why you should set goals or you can really get burnt out [0:32:46]
  • How a random trip can refresh you [0:36:54]
When creative people help each other out, that so much magic can happen.
— Megan Elizabeth
Productivity doesn’t always look like someone walking quickly with a briefcase, it can be anything.
— Megan Elizabeth
Click here to subscribe

Bio:

Founder of Art By Megan- NYC abstract painter and illustrator. Megan lives and works in Brooklyn, NY with her little family. Megan is a Community Team member at Honeybook and NYC Rising Tide Society leader, in addition to her roles as a painter, illustrator and super-mom. Megan loves adventure, travel, painting and joyfully celebrating the journey as a creative entrepreneur.

Artist's statement:

My paintings are each a memory.  So often, I visit a place and immediately look around and think, “I will paint this moment”.  Whether it is a beach scene, beautiful flowers in a tote bag on the subway, or a simple moment walking in nature, I collect memories and turn them into my paintings. Inspiration for all of my artwork comes from waterscapes, sunsets, bright colors in nature, and the silhouettes created by extreme light or darkness. I absolutely love working as a painter and am constantly exploring new ideas in my work.

*New work will be available at www.artbymegan.com on Sunday, October 15 at 8am EST!  For a sneak peek email, VIP discount access and/or to schedule a studio visit in NYC, sign up for Megan’s newsletter on her site.

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 141 | Megan Elizabeth

Episode 140: How Pinterest Can Influence Your Audience + Help You Plan, with Sarah Morgan - the Creative Empire podcast

This Creative Empire podcast episode Reina and Christina chat with Sarah Morgan of XO Sarah. Sarah is a digital strategist who has built a career around helping bloggers and other small business owners kick ass online. The trio start with Sarah about how she got into the e-book market and what the evolution of Pinterest has looked like. Sarah then shares the 4 things for quick visibility on Pinterest: good content, having a business profile, joining group boards and using a Pinterest scheduler. After discussing Pinterest in depth, Sarah also discussing blogging and how to batch your content to use as material on all platforms. 

Email Header | Episode 140 | Sarah Morgan

Main Takeaways:

  • How she jumped into the e-book market [0:02:41]
  • What the Pinterest evolution has looked like for her [0:04:42]
  • What some quick wins for Pinterest visibility [0:07:25]
  • How to maintain your Pinterest + tips [0:19:09]
  • Why you should experiment on your Pinterest [0:23:13]
  • How promoted pins are doing [0:24:20]
  • How to help people see you + your content [0:29:35]
  • Why you should use links to point people to your content [0:32:01]
  • How to find inspiration + batch blogging content [0:34:53]
(For Pinterest) A really boring title like that is helpful because it’s got the keywords that people are going to be searching for.
— Sarah Morgan
Google doesn’t love 500 word blog post. It likes 3,000 word blog post but I am not that ambitious. I try for 1,500 words.
— Sarah Morgan
Click here to subscribe

Bio:

Sarah Morgan is an Emmy Award-winning digital strategist who’s been blogging and building websites since age 13. Over 20 years later, she’s built a career around helping bloggers and other small business owners kick ass online. In 2012 she escaped a corporate web design job to run away with the circus (literally!) and strike out on her own. Through her online courses, blog, and books, Sarah strives to help her students and readers build an online presence that fuels their passion for what they do without overwhelm getting in the way. She shares all of her blog and social media-boosting secrets at XOSarah.com and on social media @xosarahmorgan.

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 140 | Sarah Morgan

Episode 138: How A Venue Consultant Can Help You, with Lindsay Lucas - the Creative Empire podcast

Lindsay Lucas is the founder of Lean On Me Consulting and she’s at leanonmeconsultants.com, who will be chatting about how she got into venue consulting and why her services are so important for anybody out there considering becoming a venue owner. The trio dive into how Lindsay transitioned from a wedding planner to a vendor consultant and what that has looked like. She also shares tips on what to do before jumping into the wedding venue market and how her services can really help during that transition phase. She also help give advice for wedding vendors on how to stand out to venues and help create relationships. 

Email Header | Episode 138 | Lindsay Lucas

Main Takeaways:

  • How she transitioned from a wedding planner to vendor consulting [0:01:46]
  • Who is getting into the wedding venue market [0:07:00]
  • What you should do, before jumping into the venue market [0:09:37]
  • Why hiring a venue consultant can help you create a venue [0:11:21]
  • What the biggest hurtles are during venue creation [0:13:51]
  • Why to think about your "why" [0:23:38]
  • What venue owners get from her if they hire her as a consultant [0:29:05]
  • How to stand out to venues as a wedding vendor [0:36:07]
I think that more venue owners should share like the not so sexy side of it too.
— Lindsay Lucas
Having your why be bigger than you and be about somebody else serving a greater purpose and serving others I think is key.
— Lindsay Lucas
Click here to subscribe

Bio:

Lindsay Lucas is a business consultant for wedding venues and the CEO behind Lean On Me Events, a six-figure wedding planning and design firm based in Houston, Texas. As a business consultant for venues, she's most passionate about giving venue owners a strong foundation to build a business that will give them the life they've only dreamt of. She coaches her clients on how to not only create a successful and streamlined business but how to create one that is also sustainable in an ever-growing field. In the past year alone she’s helped her clients bring in over $1 million in revenue, increased their pricing by over 60% and gave one client the ability to stay home with her 3 children all while running a successful wedding venue from the comfort of her home. Lindsay is now striving to take her business nationally and help others outside of Texas. When she isn’t supporting businesses and building others up she can be found playing outside with her son, trying new restaurants with her husband or drinking way too much sweet tea. Lindsay loves her church, crossfit, laughing with her girlfriends, and reading anything by Jen Hatmaker.

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 138 | Lindsay Lucas

Episode 137: Shifting Away From the Starving Artist Mentality, with Jeff Goins - the Creative Empire podcast

Joining Reina and Christina today is Jeff Goins, an author and a full-time blogger, speaker, and entrepreneur. Jeff is here talking about his new book and the way artists need to shift their mindset. He chats all about artists throughout history have flourished, but artists now seem to think that all artists starve. Jeff also talks about some myths that he disproves in his book about artists such as: not practicing in public, that big breaks are something that can just happen, and the idea of recreation. The trio then chat about the differences he sees in men and women in the creative industry. Closing they chat about where Jeff sees himself going and some advice he would have given himself. 

Email Header | Episode 137 | Jeff Goins

Main Takeaways:

  • What his backstory is behind the book, Real Artists Don't Starve [0:01:25]
  • Why he thinks artist are choose to be poor [0:12:59]
  • What some of the myths are that he disproves in his book [0:18:18]
  • How to market as an artist [0:20:35]
  • What a "big break" looks like [0:26:42]
  • Why you should not believe "big leap" stories [0:33:24]
  • What the differences in mindset from men and women in the creative industry [0:36:30]
  • How to deal with criticism + reflecting on the negative reviews [0:42:43]
  • What his advice to himself is [0:49:54]
I didn’t know what I wanted to do or be in so I just knew that making stuff and sharing it with people is really exciting to me.
— Jeff Goins
Make sure you give it the time that it needs to work.
— Jeff Goins
Click here to subscribe

Bio:

Jeff Goins is the author of four books, including the national best seller, The Art of Work. He is also a full-time blogger, speaker, and entrepreneur. Originally from Chicago, Goins graduated from Illinois College and spent the next year on the road with a band. After that, he moved to Nashville to chase a girl and spent the next seven years working at a nonprofit. He now writes and speaks for a living and runs an online business helping writers and creative entrepreneurs chase their dreams. Jeff’s award-winning blog, GoinsWriter.com, has been visited by over four million people from around the world. His work has been featured in the Washington Post, USA Today, Entrepreneur, Forbes, and Psychology Today. He and his wife, Ashley, live just outside of Nashville, TN with their son and dog.

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 137 | Jeff Goins

Episode 136: How To Continue Momentum In Your Business, with Ashleigh Blatt - the Creative Empire podcast

Today Reina and Christina are joined with Ashleigh Blatt of The Power Squad Project. Ashleigh is a money maker for celebrities and high net worth entrepreneurs; her tag line even is, "I make celebrities rich". The trio dive into how Ashleigh got started on this path and she shares how to really put yourself, and your business, out there. She talks about how even celebrities have insecurities about their online presence. They discuss diversifying revenue streams and how to continue momentum in your business. 

Email Header | Episode 136 | Ashleigh Blatt

Main Takeaways:

  • How social media + online marketing can grow your business [0:01:06]
  • Why putting yourself out there, with value, is important [0:06:02]
  • How celebrities even insecure about their social media [0:10:39]
  • Why diversifying your revenue streams is a good thing [0:14:08]
  • Why people are buying custom experiences to feel special [0:22:58]
  • How to continue momentum in your business [0:30:11]
  • Where is enough for a business, with gratitude [0:36:24]
Everybody I know, unless they are linked and work with, is in their version of the hustle.
— Ashleigh Blatt
It was offering value, it was doing something that I knew and then getting in front of them in a way that was impactful.
— Ashleigh Blatt
Click here to subscribe

Bio:

Money maker for celebrities and high net worth entrepreneurs Ashleigh Blatt came out of her behind-the-scenes role to the forefront as the Chief Curator & Master Motivator within The Power Squad Project, an email community for women entrepreneurs who want to connect with like-minded women entrepreneurs interested building a giant business that gives them freedom, a challenge and an impact on the world.

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 136 | Ashleigh Blatt

Episode 135: How Shopify + E-commerce Can Work For You, with Kurt Elster - the Creative Empire podcast

Joining Reina and Christina today is Kurt Elster, of Ether cycle and the Unofficial Shopify Podcast. He is a Senior E-commerce Consultant who helps Shopify store owners uncover hidden profits in their websites. The trip start this episode by chatting about how to niche down in your business as well as how e-commerce can fit into most businesses. Kurt talks about how to help make your e-commerce store more efficient by getting rid of the "fluff" as well as creating a job for each page. In addition he shares some tips for conversion optimization on your e-commerce store. 

Email Header | Episode 135 | Kurt Elster

Main Takeaways:

  • How to niche down in your business [0:03:25]
  • What fixed pricing can look like [0:05:49]
  • How e-commerce can fit into a freelancers business [0:09:25]
  • How to make e-commerce more efficient [0:14:14]
  • What a great "about page" should look like [0:15:59]
  • Why people buy from people, not brands [0:20:39]
  • How copyrighting is probably the single greatest conversion rate optimization tactic [0:23:21]
  • How to migrate to Shopify [0:26:03]
  • What some success stories look like [0:28:16]
  • Why you need to pick a medium and share your story [0:34:02]
So I wanted to try YouTube, I wanted to experiment with it. I call it an experiment because that gives me permission to fail and it gives me permission to half ass it if I want to.
— Kurt Elster
People want to buy from people, not necessarily from brands.
— Kurt Elster
Click here to subscribe

Bio:

One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify store owners uncover hidden profits in their websites. Kurt is the founder of ecommerce agency Ethercycle, host of the popular Ecommerce Hacks Weekly video series, author of Ecommerce Bootcamp, and host of The Unofficial Shopify Podcast. These resources have helped thousands of Shopify store owners create impact, freedom, & wealth. You can learn more and subscribe to Kurt's free newsletter at http://kurtelster.com/

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 135 | Kurt Elster

Episode 133: How to Make Your Website More Functional, with Katie Williamsen - the Creative Empire podcast

Joining Reina and Christina is Katie Williamsen. Katie is the web strategist and designer at Katie Williamsen Web and Social Media, LLC. Katie is talking all about websites and giving you helpful tips to make your website more functional. At the beginning, the trio discuss how each persons background can help influence our businesses. From there, they jump into web design and Katie share lots of useful advice. She shares how navigation of your website is one of the most important pieces to your web design as well as optimizing your blog posts to be scannable and having appealing visuals. 

Email Header | Episode 133 | Katie Williamsen

Main Takeaways:

  • How our backgrounds can influence our own business [0:01:15]
  • How user experience can help, or hinder, your ideal client [0:05:44]
  • What some of the biggest website mistakes are [0:07:12]
  • How to optimize your blog for visitors [0:10:06]
  • What SEO  + Google Analytics actually are [0:16:08]
  • Why calls to action (CTA's) are a good idea [0:22:54]
  • What the top two things to do for your website [0:26:35]
You want to think about how your ideal client is going to navigate around your website + how you’re going to lead them.
— Katie Williamsen
When you’re doing things to add value and help your readers, that’s going to helping your SEO as well.
— Katie Williamsen
Click here to subscribe

Bio:

Katie is the web strategist and designer at Katie Williamsen Web and Social Media, LLC. She’s passionate about helping fellow Boss Ladies create pretty + functional websites that work for them and sharing her knowledge with others. When Katie isn't strategizing with clients or blogging, she’s spending time with her husband, Chad, and their pup Hobbes. She love to travel, create craft cocktails, throw parties and receive snail mail.

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 133 | Katie Williamsen

Episode 131: How to Create Marketing Consistency, with Meghan Maydel - the Creative Empire podcast

Joining Reina and Christina today is Meghan Maydel. Meghan is a Sales Funnel and Marketing Strategist (plus, CMO-for-Hire) for service-based creative biz owners who want a to FINALLY get consistent with their client + cash flow, taking their biz to the next level while they’re at it. The trio jump right into talking about marketing trends and how they can help your business. Meghan gives marketing tips throughout the episode such as keeping your marketing consistency and giving new things time to work. They also discuss how outsourcing can help you get back to what you love in your business. 

Email Header | Episode 131 | Meghan Maydel
Newsletter CTA 1

Main Takeaways:

  • What is positioning strategy + tips [0:04:11]
  • What some trends that she thinks will be staying around [0:09:00]
  • How to integrate Anchor into a marketing strategy [0:13:41]
  • How Anchor can disrupt podcasting [0:18:03]
  • How to use your favorite way to create content + consistency [0:28:21]
  • Where your content should be going, according to your ideal client [0:29:19]
  • Why outsourcing can be helpful [0:20:24]
  • What changes she has coming up in her business [0:32:17]
When everyone else is zigging, how do you zag?
— Meghan Maydel
Make sure you give it the time that it needs to work.
— Meghan Maydel
Click here to subscribe

Bio:

Meghan is a Sales Funnel + Marketing Strategist (& CMO-for-Hire) for service-based creative biz owners who want a to FINALLY get consistent with their client + cash flow, taking their biz to the next level while they’re at it. She comes from a design and advertising background having worked for one of Ad Age’s “top 10 agencies to watch in the U.S.” where she worked on campaigns for Volvo, Trident, Converse, and more. She also has worked extensively in the in-house design field, helping companies discover their brand story and how to infuse it into everything they do. She broke out on her own in 2014 and launched what is currently Meghan Maydel in early 2015. When she isn’t waist deep in her biz, you can find her hosting her podcast—Bosses & Booze—planning her next Halloween display, and/or chillin with her hubby and 2 fur babies.

Social Handles:

Do you love what you've heard? Add this graphic to your Insta Story!

Instagram Story | Episode 131 | Meghan Maydel